Get Linked on LinkedIn

When you think of social networks, LinkedIn is probably on your list, but I would bet that it’s not at the top.  Even though some consider LinkedIn “the ‘grandfather of social networks'” (Appleby, 2012, pg. 79).  Now, I’m not sure if I agree with that statement, but I do believe that we should take LinkedIn more seriously than other social networks.  LinkedIn has a lot to offer, especially when it comes to maintaining our professional network.

LinkedIn

With Facebook, Twitter and Instagram, who has time for LinkedIn, right?  I say we make time.  We can’t forget about our professional network.  Chapter 9 in Share This: The Social Media Handbook for PR Professionals gives a solid argument for how we can benefit from expanding our professional network.  “LinkedIn is a vital tool in ensuring we communicate the professional side of our identity as part of our wider online personality and profile” (Appleby, 2012, pg. 82).

But how do we “manage a personal professional brand online” (Appleby, 2012, pg. 82)?  Kristin Piombino suggests “17 must-have features on your LinkedIn profile” to help you do just that.  According to Matt Ray’s chart (http://www.business2community.com/linkedin/17-steps-perfect-linkedin-profile-infographic-0777280) only “50.5% of users profiles are 100% complete” and only “42% of users update their information regularly” (Piombino, February 13, 2013).  Where do you fall?  I’ll just say, I need to do some updating…

LinkedIn isn’t only for individuals looking to expand their professional network, it can also be utilized by businesses and organizations to communicate with their audience.  There are several new features highlighted in Share This: The Social Media Handbook for PR Professionals, including Company Pages and The Groups network that can help build the mutually beneficial relationship with the audience.  LinkedIn states that it allows businesses and organizations to “present an opportunity to reveal the human side of a company, to see the individual behind the brand and highlight how people use its products” (Appleby, 2012, pg. 84).

It’s time that we take advantage of everything LinkedIn has to offer.  “There is a valuable role for us to play in supporting strategic engagement through LinkedIn, both at the corporate and individual level” (Appleby, 2012, pg. 85).

Sources

CIPR. (2012). Share this: the social media handbook for PR professionals. Chichester: John Wiley & Sons.

Kristin, P. (2014, February 21). 17 must-have features on your LinkedIn profile. Ragan’s PR Daily. Retrieved from http://www.prdaily.com/Main/Articles/16148.aspx

Matt, R. (2014, February 13). 17 steps to a perfect LinkedIn Profile (infographic). Business 2 Community. Retrieved from http://www.business2community.com/linkedin/17-steps-perfect-linkedin-profile-infographic-0777280

‘Like’ us on Facebook!

It seems like every time we turn around, there’s the blue thumbs up encouraging us to ‘Like’ a page supporting a brand, organization, celebrity, or business.  And we do.  Whether it’s just to show our overall support, to stay up-to-date, or participate in contests or promotions; it works.

Screenshot_2014-02-16-17-54-42-1As a former title hold within in the Miss America Organization, building a following is crucial.  I used Facebook to keep my audience up-to-date with appearances, photos, etc. and I was always told much people enjoyed following my journey as a titleholder through my posts on Facebook.  Sometimes people just want to feel like their “in the loop” that you take the time out of your day to keep them updated and know that their investment in you is well-spent.  And when it came to raising money for various causes, like the Children’s Miracle Network Hospitals, I was able to spread the word through my Facebook page, using various give-aways and raffles.

Robin Wilson in ‘Share This: The Social Media Handbook for PR Professionals’ states that “most successful Pages use a combination of human conversations plus competitions, promotions and interactive initiatives” (2012, Wilson).

It always looks great when you’re able to maintain thousands of ‘Likes’, but how many of those followers are active?  You’ve got them to ‘Like’ your page, now’s your chance to be active on your page.

A recent article in PR Daily, ‘How to turn social media fans into engaged customers’ by Kristin Piombino gives seven different types of Facebook followers and suggestions on how you can get them to engage with your company, organization or brand.  Piombino is hopeful that followers “can become strong advocates if you approach them the right way” (2014, Piombino).  There’s even a pretty awesome chart (http://www.sociallystacked.com/wp-content/uploads/2013/06/7typesoffans.jpg) to help you along your way to get strong and active Facebook followers!

“The most successful uses of Facebook all tend to have a few things in common: defined goals, clear strategies and a thorough understanding of what appeals to the audience” (2013, Wilson).

Sources
Kristin, P. (2014, February 14). How to turn social media fans in to engaged customers. Ragan’s PR Daily. Retrieved February 16, 2014, from http://www.prdaily.com/Main/Articles/16102.aspx

Robin, W. (2012) Share this: the social media handbook for PR professionals. Chisester: John Wiley & Sons.

Let’s take a selfie!

Selfie (sel-fie) – a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.

Oh, the famous selfie; we’ve all taken on!  Maybe it’s because we’re having a good hair day, or we want to show off our cute Pinterest-inspired outfit or just because we’re having a good day.  We all find reasons to take a selfie.  That’s why it SELFIEEEEseems genius-like for a company or organization to take advantage and jump on the selfie train!

Jessica Gioglio on PR Daily posted a recent article ‘5 Creative Selfie Compaigns’ that suggests ways that companies can use selfies to “tell a story that is relevant and strategic” (Jessica, 2014).  It turns out that selfies have much more potential than we thought.  Selfies can be used to motivate, inspire and celebrate.

It’s a smart move for companies to find ways in which they can incorporate ongoing social media trends, such as the selfie.  This gives companies another way to inspire their audience to be active.  By encouraging your audience to take a selfie to support a cause or just support the overall brand, it’s allowing for audience engagement and advocacy.

Just recently the American Heart Association (AHA) celebrated National Wear Red Day as part of their Go Red for Women campaign.  On February 7, AHA hosting the Go Red Challenge, encouraging their audience to post a picture of themselves wearing red with the hashtag #GoRedChallenge on their Twitter, Instagram or the AHA website.  I can’t tell you how many people I saw on my Twitter and Instagram feed participate.  It was great!  I even posted my own Go Red picture on Instagram (follow me to see it!) and it felt amazing to be a part of such an important cause.

So, next time you want to take a selfie, see what causes or brands are celebrating a day of selfies!  But, it’s also a good idea to keep to the Oxford rule of thumb when it comes to selfies:

“occasional selfies are acceptable, but posting a new picture of yourself everyday isn’t necessary” (Oxford, 2014).

selfie. 2014. In Oxford Dictionaries.com. Retrieved February 9, 2014, from http://www.oxforddictionaries.com/us/definition/american_english/selfie

Jessica, G.  (2014, February 4). 5 creative selfie campaigns. Ragan’s PR Daily. Retrieved from http://www.prdaily.com/socialmedia/Articles/16023.aspx