Let’s take a selfie!

Selfie (sel-fie) – a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.

Oh, the famous selfie; we’ve all taken on!  Maybe it’s because we’re having a good hair day, or we want to show off our cute Pinterest-inspired outfit or just because we’re having a good day.  We all find reasons to take a selfie.  That’s why it SELFIEEEEseems genius-like for a company or organization to take advantage and jump on the selfie train!

Jessica Gioglio on PR Daily posted a recent article ‘5 Creative Selfie Compaigns’ that suggests ways that companies can use selfies to “tell a story that is relevant and strategic” (Jessica, 2014).  It turns out that selfies have much more potential than we thought.  Selfies can be used to motivate, inspire and celebrate.

It’s a smart move for companies to find ways in which they can incorporate ongoing social media trends, such as the selfie.  This gives companies another way to inspire their audience to be active.  By encouraging your audience to take a selfie to support a cause or just support the overall brand, it’s allowing for audience engagement and advocacy.

Just recently the American Heart Association (AHA) celebrated National Wear Red Day as part of their Go Red for Women campaign.  On February 7, AHA hosting the Go Red Challenge, encouraging their audience to post a picture of themselves wearing red with the hashtag #GoRedChallenge on their Twitter, Instagram or the AHA website.  I can’t tell you how many people I saw on my Twitter and Instagram feed participate.  It was great!  I even posted my own Go Red picture on Instagram (follow me to see it!) and it felt amazing to be a part of such an important cause.

So, next time you want to take a selfie, see what causes or brands are celebrating a day of selfies!  But, it’s also a good idea to keep to the Oxford rule of thumb when it comes to selfies:

“occasional selfies are acceptable, but posting a new picture of yourself everyday isn’t necessary” (Oxford, 2014).

selfie. 2014. In Oxford Dictionaries.com. Retrieved February 9, 2014, from http://www.oxforddictionaries.com/us/definition/american_english/selfie

Jessica, G.  (2014, February 4). 5 creative selfie campaigns. Ragan’s PR Daily. Retrieved from http://www.prdaily.com/socialmedia/Articles/16023.aspx


5 thoughts on “Let’s take a selfie!

  1. I personally don’t do selfies, I just feel sort of silly taking a picture of only myself. But I have seen numerous campaigns where companies encourage you to submit a photo of yourself using their product or, in your example, supporting a cause. These are actually pretty popular campaigns because people love taking pictures of themselves. Therefore people are able to fulfill their selfie desires and companies get SM exposure – it’s a win win! It’s important that when you ask people to do something, you give them incentive.

  2. Thank you for sharing this article because I found it to be a good one! I don’t really do selfies but I mean if I’m having a good hair day then why not? I find it awesome that companies have found ways to incorporate these so called ‘selfies’ into something positive. The AHA must of really thought about this and realized how good of an idea it is to involve an audience that takes selfies on a regular basis and twisting it into something valuable such as participating in an important cause.

  3. Thank you for sharing this topic and this article. This is a great example of how companies are using some ‘out-of-the-box’ tactics to promote brands and awareness within their communities. When you think about how an organization looks to initiate a campaign, they typically are looking to impact as many people as possible. When you are promoting a cause, people tend to get behind that fairly readily and the ‘selfie’ has certainly contributed to the success of many recent campaigns. When we look back to traditional media, it was always great for a company to promote their products using pictures of people using/holding/etc. these products. The selfie has certainly made this easier, and the numerous SM channels that are available make it easy for a company to receive these images and use them within their campaigns. Are these simply old tactics being reborn using modern technologies?

    • Ginaluttrellphd, I would definitely say that these are old tactics being reborn using modern technologies, and to be honest I never really thought of it in that way. Thank you for bringing that to my attention. Tactics are tactics because they work. There’s no reason to forget old tactics simply because they’re old; the execution can change overtime as we learn to adapt to modern technology.

  4. I think this is a really good example of the different techniques and tactics that companies are now using to create brand awareness using social media. I have also seen many different campaigns that are calling for people to take selfies and I agree with the statement that they can be used to “motivate, inspire, and celebrate”. I think that many companies are beginning to realize that social media has made it easier to have consumers participate in the promoting of products and services. It is much easier now for someone to post something on social media showcasing a product they love than it was before. Used correctly, social media can be a huge asset in any campaign for a business, especially when it reduces costs.

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