‘Like’ us on Facebook!

It seems like every time we turn around, there’s the blue thumbs up encouraging us to ‘Like’ a page supporting a brand, organization, celebrity, or business.  And we do.  Whether it’s just to show our overall support, to stay up-to-date, or participate in contests or promotions; it works.

Screenshot_2014-02-16-17-54-42-1As a former title hold within in the Miss America Organization, building a following is crucial.  I used Facebook to keep my audience up-to-date with appearances, photos, etc. and I was always told much people enjoyed following my journey as a titleholder through my posts on Facebook.  Sometimes people just want to feel like their “in the loop” that you take the time out of your day to keep them updated and know that their investment in you is well-spent.  And when it came to raising money for various causes, like the Children’s Miracle Network Hospitals, I was able to spread the word through my Facebook page, using various give-aways and raffles.

Robin Wilson in ‘Share This: The Social Media Handbook for PR Professionals’ states that “most successful Pages use a combination of human conversations plus competitions, promotions and interactive initiatives” (2012, Wilson).

It always looks great when you’re able to maintain thousands of ‘Likes’, but how many of those followers are active?  You’ve got them to ‘Like’ your page, now’s your chance to be active on your page.

A recent article in PR Daily, ‘How to turn social media fans into engaged customers’ by Kristin Piombino gives seven different types of Facebook followers and suggestions on how you can get them to engage with your company, organization or brand.  Piombino is hopeful that followers “can become strong advocates if you approach them the right way” (2014, Piombino).  There’s even a pretty awesome chart (http://www.sociallystacked.com/wp-content/uploads/2013/06/7typesoffans.jpg) to help you along your way to get strong and active Facebook followers!

“The most successful uses of Facebook all tend to have a few things in common: defined goals, clear strategies and a thorough understanding of what appeals to the audience” (2013, Wilson).

Sources
Kristin, P. (2014, February 14). How to turn social media fans in to engaged customers. Ragan’s PR Daily. Retrieved February 16, 2014, from http://www.prdaily.com/Main/Articles/16102.aspx

Robin, W. (2012) Share this: the social media handbook for PR professionals. Chisester: John Wiley & Sons.

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3 thoughts on “‘Like’ us on Facebook!

  1. I also found the last Wilson quote that you used to be important because it is applicable to not only Facebook, but to every social networking site. Without being consistent and having goals and strategies, your social networking will quickly become a confusing jumble and you will lose online support.

  2. One thing that really stood out to me about your post was the statement, “it always looks great when you’re able to maintain thousands of ‘Likes’, but how many of those followers are active?” I believe that this is one of the most important questions any business page on Facebook needs to be asking. I think too many people worry about how many likes they have and not enough time worrying about if the people who are following them are engaged and actively participating with the brand. Having a Facebook page with a bunch of ‘Likes’ is not how it builds a successful consumer base or brand zealots. The chart that you found about the different Facebook users is really awesome! The amount of information it provided is something that would be really helpful for businesses.

  3. The Kristin Piombino article has come up a couple of times this week and is very relevant to the conversations that we are having regarding FB and Twitter. As pointed out, there are a number of metrics that we can use to understand how many folks are following brands, including FB likes. But how do you convert these individuals to customers? This is a great questions. The text points out that, “The most successful uses of Facebook all tend to have a few things in common: defined goals, clear strategies and a thorough understanding of what appeals to the audience”. The goals and strategies are very important here. Setting up the right strategy makes a world of difference. If you follow the fashion brand Burberry, then you can see some of the elements that contribute to a great SM strategy. Burberry is well known for converting followers into actual customers. I would encourage you to look at their SM strategy a bit more to see if you can identify some of the differences in the way that they use SM to engage.

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