Okay so we’ve all heard the saying ‘two is better than one’, right? Well, when it comes to Twitter ‘one is better than two’.
There’s still plenty for us all to learn about social media and once we finally get the hang of juggling our LinkedIn, Facebook, Instagram and Twitter accounts there’s a brand new social media tool to add to our toolbox. I suppose there’s more than one of us that have learned the hard way that having one Twitter account enough to handle without adding in another. Then there’s the other boat load of us that still question whether we should have two Twitter accounts to separate our corporate and personal brands. ‘Why one Twitter account is plenty’ by Jason Mollica on Ragan’s PR Daily is here to help us out.
Mollica (who does have two Twitter accounts) doesn’t think it’s necessary to have more than one Twitter account. He states that “focusing on your personal brand can be difficult” and “the more honest you are with yourself and your audience, the better for your brand, and the better for your career as well” (Mollica, March 14, 2014). There are several reasons that Mollica gives for why you should only focus on one Twitter account – time, confusion, transparency, noise, personality, and smarts.
My personal favorite of these reasons – smarts (read the others here: http://www.prdaily.com/socialmedia/Articles/16255.aspx). This remains my number one reason why I feel no need to have two Twitter accounts to separate my personal and professional lives. “Display some smarts”. In other words – think before you tweet. Not everything but the kitchen sink needs to be posted on Twitter. If you wouldn’t want your grandmother reading it, you probably shouldn’t be tweeting it and chances are she might actually have a Twitter (it’s possible!). Overall Mollica believes that showing some smarts on your Twitter shows that you considered your audience and your personal brand before you tweet.
In the article ‘Twitter 101: how to tweet your way to a strong personal brand’ on TheSavyIntern, it’s suggested that “if you MUST tweet about topics that are not “on-brand” for you [what you ate, what your kids are doing, etc.], set up a recreational or personal Twitter account” (JobHunt.org, February 27 2014). I beg to differ. Do you REALLY need to tweet about those topics, so much that you’re willing to give up a chunk of our time to juggle two separate Twitter accounts? Even if you only follow Mollica’s ‘smarts’ reasoning for only having one Twitter account, that should answer your question.
So tell me, is ‘two better than one’ or is ‘one better than two’?
Jason, M. (2014, March 14). Why one twitter account is plenty. Ragan’s PR Daily. Retrieved from http://www.prdaily.com/socialmedia/Articles/16255.aspx.
(2014, February 27). Twitter 101: how to tweet your way to a strong personal brand. TheSavyIntern. Retrieved from http://www.youtern.com/thesavvyintern/index.php/2014/02/27/twitter-101-how-to-tweet-your-way-to-a-strong-personal-brand/.