The music of social media

While glancing through Ragan’s PR Daily, a certain article caught my attention – ‘What social media managers and jazz musicians have in common’ by Zach Pearson.  I’m definitely not a jazz musician of any sorts, so I was anxious to discover what this common link is Pearson believes to exist and I have to say that I completely agree.

5-tinh-nang-can-co-cho-web3

The analogy that Pearson makes is something that we should all consider:

Jazz musicians are “more interested in playing for 5 percent of the population who will understand the technical cleverness of their compositions than the massive audience that’s just looking for something that pleases them aesthetically” (Pearson, March 21, 2014).

Social media managers “design and implement social and content programs that are more about pleasing our pears than our audience” with “simple metrics that are easy to measure and look great on powerpoint slides…how to court influencers, which management platforms are the best and how to generate conversations” (Pearson, March 21, 2014).

Pearson’s argument is that we treat the audience that doesn’t actively engage in social media as if they’re doing it wrong.  The segment of the audience doesn’t engage on social media shouldn’t be ignored or forgotten.  There’s no right way to use social media and there’s no right way to listen to music.  Often time organizations or businesses get too caught up with gaining new members or new customers, but what about the customers and members that already support you?  We can sometimes unintentionally ignore segments of our audience.  Should we pay more attention to Twitter users with 500+ followers or tweets on a regular basis?  According to the O’Reilly radar when you only include accounts that have tweeted in the past 30 days, that media users has 61 followers (Stadd, December 26, 2013).

“Step into the shoes of the audience” (Pearson, March 21, 2014).  The key is to put the audience first and to generate posts that would catch the attention of the audience that actively engages in social media as well as the audience that skims through their social media during commercials or waiting in line at the store.

 

Sources

Alisson, S. (2013, December 26). The median twitter user has 1 follower. All Twitter. Retrieved from http://www.mediabistro.com/alltwitter/median-twitter-user-1-follower_b53261.

Zach, P. (2014, March 21). What social media managers and jazz musicians have in common. Ragan’s PR Daily. Retrieved from http://www.prdaily.com/socialmedia/Articles/What_social_media_managers_and_jazz_musicians_have_16266.aspx.

 

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#TBT

If you’re on any social media site, chances are that you’ve either seen or participated in it.  It’s fun.  It’s (sometimes) embarrassing, yet funny at the same time.  It’s history.  It’s Throwback Thursday or better known as #TBT!

Urban Dictionary does a swell job at explaining what exactly Throwback Thursday is all about – “When you put a picture from a “while” ago on your social media sites” (January 26, 2012).  Okay so it’s not the best definition, but it gets the point across, right?

TBT2

If you were to explore my personal social media accounts, you’re bound to find numerous Throwback Thursdays.  It’s a great way to reminisce through social media and I enjoy the laugh from viewing everyone else’s throwbacks.  So it came as a surprise to me that it never crossed my mind about this being something great for businesses and organizations until I read Craig Carter’s article “8 brands making the most of Throwback Thursday” on Ragan’s PR Daily.

Carter does a much better job explaining Throwback Thursday and how it came about “as a way for people to share older pictures of themselves or reminisce about the past in general” (Carter, March 7, 2014).  Carter uses specific examples of brands that have jumped on the #TBT bandwagon, my favorite being Wendy’s and their #TBT to when they opened the first modern day pick up window (drive thru).  This made me realize how extremely clever it is for businesses and organizations to join in on the fun of yet another social media trend.

The #TBT trend allows businesses to share a piece of history with their audience; it gives the audience a slice of who the brand is.  It invited the audience to share the laughter of how far you’ve come and be thankful for it.  Also, it’s a great opportunity for the audience to learn something that they hadn’t known before about the brand.

So what’s your next #TBT going to be?

Sources:

throwback thursday. In Urban Dictionary.com. Retrieved March 9, 2014, from http://www.urbandictionary.com/define.php?term=Throwback+Thursday.

Craig, C. (2014, March 7). 8 brands making the most of throwback thursday. Ragan’s PR Daily. Retrieved from http://prdaily.com/socialmedia/Articles/16200.aspx.

Get Linked on LinkedIn

When you think of social networks, LinkedIn is probably on your list, but I would bet that it’s not at the top.  Even though some consider LinkedIn “the ‘grandfather of social networks'” (Appleby, 2012, pg. 79).  Now, I’m not sure if I agree with that statement, but I do believe that we should take LinkedIn more seriously than other social networks.  LinkedIn has a lot to offer, especially when it comes to maintaining our professional network.

LinkedIn

With Facebook, Twitter and Instagram, who has time for LinkedIn, right?  I say we make time.  We can’t forget about our professional network.  Chapter 9 in Share This: The Social Media Handbook for PR Professionals gives a solid argument for how we can benefit from expanding our professional network.  “LinkedIn is a vital tool in ensuring we communicate the professional side of our identity as part of our wider online personality and profile” (Appleby, 2012, pg. 82).

But how do we “manage a personal professional brand online” (Appleby, 2012, pg. 82)?  Kristin Piombino suggests “17 must-have features on your LinkedIn profile” to help you do just that.  According to Matt Ray’s chart (http://www.business2community.com/linkedin/17-steps-perfect-linkedin-profile-infographic-0777280) only “50.5% of users profiles are 100% complete” and only “42% of users update their information regularly” (Piombino, February 13, 2013).  Where do you fall?  I’ll just say, I need to do some updating…

LinkedIn isn’t only for individuals looking to expand their professional network, it can also be utilized by businesses and organizations to communicate with their audience.  There are several new features highlighted in Share This: The Social Media Handbook for PR Professionals, including Company Pages and The Groups network that can help build the mutually beneficial relationship with the audience.  LinkedIn states that it allows businesses and organizations to “present an opportunity to reveal the human side of a company, to see the individual behind the brand and highlight how people use its products” (Appleby, 2012, pg. 84).

It’s time that we take advantage of everything LinkedIn has to offer.  “There is a valuable role for us to play in supporting strategic engagement through LinkedIn, both at the corporate and individual level” (Appleby, 2012, pg. 85).

Sources

CIPR. (2012). Share this: the social media handbook for PR professionals. Chichester: John Wiley & Sons.

Kristin, P. (2014, February 21). 17 must-have features on your LinkedIn profile. Ragan’s PR Daily. Retrieved from http://www.prdaily.com/Main/Articles/16148.aspx

Matt, R. (2014, February 13). 17 steps to a perfect LinkedIn Profile (infographic). Business 2 Community. Retrieved from http://www.business2community.com/linkedin/17-steps-perfect-linkedin-profile-infographic-0777280

Let’s take a selfie!

Selfie (sel-fie) – a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.

Oh, the famous selfie; we’ve all taken on!  Maybe it’s because we’re having a good hair day, or we want to show off our cute Pinterest-inspired outfit or just because we’re having a good day.  We all find reasons to take a selfie.  That’s why it SELFIEEEEseems genius-like for a company or organization to take advantage and jump on the selfie train!

Jessica Gioglio on PR Daily posted a recent article ‘5 Creative Selfie Compaigns’ that suggests ways that companies can use selfies to “tell a story that is relevant and strategic” (Jessica, 2014).  It turns out that selfies have much more potential than we thought.  Selfies can be used to motivate, inspire and celebrate.

It’s a smart move for companies to find ways in which they can incorporate ongoing social media trends, such as the selfie.  This gives companies another way to inspire their audience to be active.  By encouraging your audience to take a selfie to support a cause or just support the overall brand, it’s allowing for audience engagement and advocacy.

Just recently the American Heart Association (AHA) celebrated National Wear Red Day as part of their Go Red for Women campaign.  On February 7, AHA hosting the Go Red Challenge, encouraging their audience to post a picture of themselves wearing red with the hashtag #GoRedChallenge on their Twitter, Instagram or the AHA website.  I can’t tell you how many people I saw on my Twitter and Instagram feed participate.  It was great!  I even posted my own Go Red picture on Instagram (follow me to see it!) and it felt amazing to be a part of such an important cause.

So, next time you want to take a selfie, see what causes or brands are celebrating a day of selfies!  But, it’s also a good idea to keep to the Oxford rule of thumb when it comes to selfies:

“occasional selfies are acceptable, but posting a new picture of yourself everyday isn’t necessary” (Oxford, 2014).

selfie. 2014. In Oxford Dictionaries.com. Retrieved February 9, 2014, from http://www.oxforddictionaries.com/us/definition/american_english/selfie

Jessica, G.  (2014, February 4). 5 creative selfie campaigns. Ragan’s PR Daily. Retrieved from http://www.prdaily.com/socialmedia/Articles/16023.aspx