Where are you, @ ?

Ragan’s PR Daily posted a article recently that I found to be surprising and a little scary.  ‘Brands simply aren’t replying on Twitter, study finds’ by Kevin Allen (http://www.prdaily.com/Main/Articles/15963.aspx) discusses that the average company tweets at least 12 times per day (great!), but they are sending out less than one @-reply per day…what?!

One of the great benefits of social media for companies is the ability to engage with your audience – your valued customers.  It’s silly to not use a tool like Twitter to it’s fullest potential.

 I know, from experience, that after I send out a tweet to a company or brand, I absolutely LOVE getting tweeted back.  It’s something magical that without social media, I wouldn’t be able to experience.  As a consumer, when a company engages with me directly and personally through social media it shows that they care and value my business.

 By the way – I LOVE Rent the Runway!

 Katie Howell describes the beauty of social media perfectly in her book Share This: The Social Media Handbook for PR Professionals, “social media are about presenting the human side of your business, engaging with your audience to build trust, understanding and brand loyally” (Howell 18).  Now, I understand that maybe some companies know or appreciate the value that social media can do for them, but if you’re going to implement social media into your business plan, at least use it for all that it’s worth.  “The ideal situation is to firmly align your social media goals with the core drivers of your organization’s success” (Howell 17).

Twitter was founded in 2006, it isn’t new, but I don’t think it’s going anywhere anytime soon.  So there’s no better time than now to understand how Twitter can benefit businesses.  Yes, the article I’m about to tell you about is a little old (2011), but it features ’15 business benefits of Twitter’ (http://www.prdaily.com/Main/Articles/10252.aspx), which is still extremely useful today (2014).  As it states in the article under customer service, “when people “call” your company on Twitter, do you pick up the phone?”

Allen, Kevin. “Brands Simply Aren’t Replying on Twitter, Study Finds.” Ragan’s PR Daily. 24 Jan. 2014. Web. 27 Jan. 2014.

Sanders, Simon. “Kick-start Your Social Media Strategy.” Share This: The Social Media Handbook for PR Professionals. Ed. Stephen Waddington. West Sussex: John Wiley & Sons Ltd, 2012. 15-22. Print.

Schaefer, Mark. “15 Business Benefits of Twitter.” Ragan’s PR Daily. 8 Dec. 2011. Web. 26 Jan. 2014.