Selfie (sel-fie) – a photograph that one has taken of oneself, typically one taken with a smartphone or webcam and uploaded to a social media website.
Oh, the famous selfie; we’ve all taken on! Maybe it’s because we’re having a good hair day, or we want to show off our cute Pinterest-inspired outfit or just because we’re having a good day. We all find reasons to take a selfie. That’s why it seems genius-like for a company or organization to take advantage and jump on the selfie train!
Jessica Gioglio on PR Daily posted a recent article ‘5 Creative Selfie Compaigns’ that suggests ways that companies can use selfies to “tell a story that is relevant and strategic” (Jessica, 2014). It turns out that selfies have much more potential than we thought. Selfies can be used to motivate, inspire and celebrate.
It’s a smart move for companies to find ways in which they can incorporate ongoing social media trends, such as the selfie. This gives companies another way to inspire their audience to be active. By encouraging your audience to take a selfie to support a cause or just support the overall brand, it’s allowing for audience engagement and advocacy.
Just recently the American Heart Association (AHA) celebrated National Wear Red Day as part of their Go Red for Women campaign. On February 7, AHA hosting the Go Red Challenge, encouraging their audience to post a picture of themselves wearing red with the hashtag #GoRedChallenge on their Twitter, Instagram or the AHA website. I can’t tell you how many people I saw on my Twitter and Instagram feed participate. It was great! I even posted my own Go Red picture on Instagram (follow me to see it!) and it felt amazing to be a part of such an important cause.
So, next time you want to take a selfie, see what causes or brands are celebrating a day of selfies! But, it’s also a good idea to keep to the Oxford rule of thumb when it comes to selfies:
“occasional selfies are acceptable, but posting a new picture of yourself everyday isn’t necessary” (Oxford, 2014).
selfie. 2014. In Oxford Dictionaries.com. Retrieved February 9, 2014, from http://www.oxforddictionaries.com/us/definition/american_english/selfie
Jessica, G. (2014, February 4). 5 creative selfie campaigns. Ragan’s PR Daily. Retrieved from http://www.prdaily.com/socialmedia/Articles/16023.aspx