It seems like every time we turn around, there’s the blue thumbs up encouraging us to ‘Like’ a page supporting a brand, organization, celebrity, or business. And we do. Whether it’s just to show our overall support, to stay up-to-date, or participate in contests or promotions; it works.
As a former title hold within in the Miss America Organization, building a following is crucial. I used Facebook to keep my audience up-to-date with appearances, photos, etc. and I was always told much people enjoyed following my journey as a titleholder through my posts on Facebook. Sometimes people just want to feel like their “in the loop” that you take the time out of your day to keep them updated and know that their investment in you is well-spent. And when it came to raising money for various causes, like the Children’s Miracle Network Hospitals, I was able to spread the word through my Facebook page, using various give-aways and raffles.
Robin Wilson in ‘Share This: The Social Media Handbook for PR Professionals’ states that “most successful Pages use a combination of human conversations plus competitions, promotions and interactive initiatives” (2012, Wilson).
It always looks great when you’re able to maintain thousands of ‘Likes’, but how many of those followers are active? You’ve got them to ‘Like’ your page, now’s your chance to be active on your page.
A recent article in PR Daily, ‘How to turn social media fans into engaged customers’ by Kristin Piombino gives seven different types of Facebook followers and suggestions on how you can get them to engage with your company, organization or brand. Piombino is hopeful that followers “can become strong advocates if you approach them the right way” (2014, Piombino). There’s even a pretty awesome chart (http://www.sociallystacked.com/wp-content/uploads/2013/06/7typesoffans.jpg) to help you along your way to get strong and active Facebook followers!
“The most successful uses of Facebook all tend to have a few things in common: defined goals, clear strategies and a thorough understanding of what appeals to the audience” (2013, Wilson).
Kristin, P. (2014, February 14). How to turn social media fans in to engaged customers. Ragan’s PR Daily. Retrieved February 16, 2014, from http://www.prdaily.com/Main/Articles/16102.aspx
Robin, W. (2012) Share this: the social media handbook for PR professionals. Chisester: John Wiley & Sons.